OFF THE ROOF 24-HOUR FOOD BANK MARATHON
Locals Run to Help Support Neighbors in Need at The Inaugural OFF THE ROOF 24-Hour Food Bank Marathon at Omega Sports in Greensboro.
On Saturday, November 14, 2020 and Sunday, November 15, 2020, Omega Sports welcomed runners, customers and passersby to the first ever, OFF THE ROOF 24-Hour Food Bank Marathon – hosted by the neighborhood store at 2431 Battleground Ave. The two-day event featured Greensboro runners running on a dedicated treadmill in the parking lot overlooking Battleground’s oncoming traffic for 12 hours each day. And yes, if your happened to drive by, you saw two large Santa Clauses on treadmills running with them.
Why? Omega Sports Chief Marketing Officer, Del Scheitler explains, “We thought, let’s show our community how fun it is to run and workout while also collecting food bank donations. By running for 24-hours and doing workouts with Santa in front of a very busy Battleground avenue, we had people not only honk in support, but also stop in to find out how they could help. We also streamed several moments live on Instagram and Facebook during the event, so that brought a ton of extra attention to our mission.”
What’s the mission? Omega Sports partnered with world athletics leader, New Balance for their Move Morevember initiative – encouraging locals to be more active through November with fitness and giving. Omega Sports will be donating a portion of New Balance sales in November to help food banks in their communities.
According to Second Harvest Food Bank NW North Carolina, 1 in 5 adults in Northwest North Carolina is food insecure and 1 in 4 children don’t get enough food to thrive. Hunger is a symptom of economic uncertainty. The COVID-19 pandemic has only worsened matters.
“We want to help our customers stay active heading into the holidays and also move more to help neighbors in need,” says Omega Sports CEO, Craig Carlock. “If we can motivate people to run, walk or exercise more – and at the same time, help those in need – we see that as a MEGA WIN/WIN.”
Runners leaped at the chance to secure time on the treadmill thanks to the help of influential runners and community leaders like Alicia Rider, an Omega Sports MEGA Influencer and Nikki Popovich with Junction311. Thanks to their efforts we produced hundreds of fun miles, raised hundreds of needed dollars and collected boxes and boxes of food at the event.
And the giving continues. Starting on November 21, 2020, all Omega Sports stores will be collecting donations for area food banks. See your neighborhood store for details.
Meanwhile, check out all the fun we had with Santa and some really amazing Omega elves.
Donate To Your Local Food Bank
Second Harvest Food Bank of Northwest NC
Second Harvest works with grocery assistance partners across 18 counties of Northwest North Carolina.DONATE NOW
Second Harvest Food Bank of Metrolina
They serve a total of 24 counties – 14 counties in North Carolina including Anson, Burke, Cabarrus, Catawba, Cleveland, Gaston, Iredell, Lincoln, Mecklenburg, Montgomery, Rowan, Rutherford, Stanly and Union. They also serve 10 counties in South Carolina including Abbeville, Anderson, Cherokee, Greenwood, Lancaster, Oconee, Pickens, Spartanburg, Union, and York.DONATE NOW
Second Harvest Food Bank of Southeast NC
They serve Bladen, Cumberland, Duplin, Harnett, Hoke, Robeson and Sampson countiesDONATE NOW
Move Morevember encourages locals to be more active through November with fitness and giving.
Omega Sports wants to encourage our customers to stay active heading into the holidays and also move more to help neighbors in need.